Monday, April 9, 2012

Would you like that Hispanicized?

Mexican American birth rates are on the rise, thanks in part to the Skinnygirl margarita, while immigration from Mexico is down due to factors such as the recession, an increase in border patrol and the Chupacabra. What does this mean for our country? For one thing, it means there are more Yuppie Chicanas being born every minute than there are Mexicanas crossing the border. Simply put, it means Latinos have a growing impact on the nation in ways we have yet to experience.
I remember stories about my grandparent’s generation of Hispanics and how they were forbidden to speak Spanish in school for fear of punishment. To protect their children, my great grandparents encouraged their American born kids to blend in and assimilate with American culture which wasn’t a bad idea except that sadly, many families lost the ability to speak Spanish. On the other side of the spectrum companies and industries all across our great nation are now looking to Hispanicize.
For the third year in a row, Miami will host a conference this month called Hispanicize 2012 where individuals in PR, marketing, news and entertainment can get together and focus on creative ideas and best practices aimed at capitalizing on the multi-billion dollar buying power of the Hispanic market. So how do companies appeal to the growing number of Latinos? Do they add a Yuppie Chicana M&M and call her Ms. Brown? The voice may be Vanessa William’s but anyone who can keep up with Chayanne, is an honorary Latina in my book.
The best way to reach a Latino audience is to do it with humor. M&M, Volkswagen and JCPenney have done it successfully. There’s no time like the present to Hispanicize your business. Years from now we could look back and realize that it wasn’t just another trend, but a major factor in one of the greatest comebacks a nation has ever made.

2 comments:

  1. So funny you would mention this! I read this post yesterday and then received a huge Scentsy order to my house, only to find out I accidentally ordered new catalogs in Spanish. Guess it is time for me to put them to good use!

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  2. Hahaha, too funny Niecy! :) Well it's good to know they have catalogs in Spanish :). Scnetsy has Hispanicized!! Also, I'd like to purchase a scentsy plug in. Need some pricing info. :) thanks!

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